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Reacher

We automate creator marketing for the world's largest brands

Reacher is an AI-powered platform that automates creator marketing workflows—from discovery and outreach to campaign management and content strategy—making marketing teams 10x more productive. We handle the manual tasks so brands can focus on building relationships with creators while centralizing their operations in one platform to manage creators on TikTok Shop, Instagram, and YouTube.
Active Founders
Jerry Qian
Jerry Qian
Founder
Co-Founder and CEO @ Reacher Prev @ Meta, Berkeley, NASA
Bora Mutluoglu
Bora Mutluoglu
Founder
Bay area born and raised. Cupertino native. Work, gym, hiking, nature, walking, rugby, soccer, dogs, birds, edm, heavy metal, healthy lifestyle, work. Cupertino High School -> UC Santa Cruz -> UC San Diego -> UC Berkeley -> Palo Alto Networks -> Reacher. Currently building Reacher. The AI Brand Manager for ecommerce businesses scaling through the creator economy.
Company Launches
Reacher - Marketing agent for creator collaborations
See original launch post

The problem we're solving

Creator marketing teams spend too much time on manual and repetitive tasks that can be automated.

If you run marketing at an ecommerce agency or DTC brand, you know the creator marketing team is manually reaching out to creators, managing campaigns across TikTok Shop, Shopify, and Amazon, while trying to stay on top of trends and optimize budgets.

Reacher handles these tasks so marketers can focus on what they do best: building relationships with creators.

Here’s our demo video Introducing Reacher!

How Reacher works

  • Creator Discovery - We analyze millions of creator profiles to find matches based on brand values, content focus and audience demographics.
  • Creator Management System - Our CRM automatically identifies where each creator is in the pipeline and knows the right message to send at the right time to increase conversion at every stage.
  • Campaign Management - Reacher runs creator retainers, viral challenges, contests, manages payments, and provides real-time analytics.
  • Creative Intelligence - We monitor viral trends, analyze competitor strategies, and track creative patterns across platforms. We auto-generate creative briefs and video scripts to enable hyper specific campaigns and drive content diversity.
  • Multi-Platform Integration - While we dominate TikTok Shop today, we're building the universal platform to power all creator-brand collaborations. Soon, brands selling on TikTok Shop, Amazon, and Shopify will find and manage creators from Instagram, Youtube, TikTok, X all from Reacher.

Why this is the future

Nowadays, most brands are discovered through creator content, sell products through creator affiliates, and build their entire customer acquisition around user generated content at scale.

Every company will eventually need creators making content across every platform. We're building the infrastructure so any brand can instantly find and work with creators on YouTube, Instagram, TikTok, X, Snapchat and even Pinterest - wherever their customers are.

How to get started?

We power creator collaborations for any company from small businesses to household name enterprise brands. Learn how we can help your business grow through creator content. Book a demo HERE.

YC Photos
Jobs at Reacher
San Francisco, CA, US / Los Angeles, CA, US
$6K - $10K / monthly
Sophomore and above
San Francisco, CA, US / Los Angeles, CA, US / New York, NY, US / Remote (US)
$90K - $130K
0.10% - 1.00%
1+ years
San Francisco, CA, US
$110K - $180K
0.01% - 0.50%
3+ years
San Francisco, CA, US
$70K - $240K
0.01% - 0.50%
3+ years
San Francisco, CA, US / Los Angeles, CA, US / New York, NY, US / Remote (US)
$115K - $200K
0.50% - 2.50%
6+ years
Reacher
Founded:2024
Batch:Summer 2025
Team Size:5
Status:
Active
Location:San Francisco
Primary Partner:Andrew Miklas