Consumer Startups funded by Y Combinator (YC) in New York 2025

OMGPOP is a leading developer of social games for facebook, iphone and the open web. With games on multiple social networks as well as its own destination site, the company is recognized as a leader in creating real-time game experiences. Based in New York City, OMGPOP is funded by Spark Capital and Bessemer Venture Partners.

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way individuals perfume by bringing the ultimate fragrance playground right to their fingertips. By way of a monthly subscription service (starting at $14.95 a month), members can choose from over 500+ designer colognes and perfumes each month! See what we're all about at: www.Scentbird.com // @Scentbird *WE'RE HIRING!: https://www.scentbird.com/careers

Our mission is to empower everyone to build the internet. Universe is a magical new way to build websites –– it’s the first website builder designed for phones. Our app makes it easy for anyone to make a great looking website and start selling online in minutes from your iPhone, iPad, and Mac. And we make it as fun as playing with Legos! Give it a try: https://apps.apple.com/us/app/id1211437633 Explore sites made on Universe: https://onuniverse.com/explore We are a remote-first 20+ person company with people all over the US. We were YC W18 and have raised $17.2MM in funding from Google Ventures, General Catalyst, Javelin Venture Partners, Box Group, and more top investors. We value individual agency and ownership –– which guides our product design and our company’s culture. While other companies offer lots of perks, we prioritize your freedom: work from anywhere, in the way you’re at your best. We believe that an individual’s capacity for growth is far larger than most understand, and we’ve designed an environment to support rapid, continuous learning. Ideas here come from everyone, initiative is respected, and quality matters. We are here to build something special and enduring.

Shoptiques.com brings boutique shopping online. On Shoptiques.com, you will experience personalized shopping with the most unique and fashion-forward inventory from the best local boutiques. This means no more searching through hundreds of sites and walking down random streets in hopes of finding the perfect item! It’s now easy to discover your favorite local boutiques and shop new looks in one place.

Goldbelly is an online platform for specialty food makers and artisans. We discover America's most unique handmade foods and ship them to your door, anywhere nationwide.

Lawdingo gets people in touch with a lawyer very quickly. Lawdingo gives people seeking legal services direct access to independent lawyers who can help them. Such attorneys usually have more flexible hours, lower rates, and greater interest in customer service than to their larger firm counterparts. The problem is that there is so many such lawyers; how is someone supposed to figure out who is right for them, and who has some time to take on their case? Fair question. Coincidentally, we started Lawdingo to answer just that. If you're looking for a lawyer, we encourage you to try finding an easier way to get one to work for you. If you are a lawyer working in solo or small practice, we encourage you to find a more effective way to grow your law practice. We also encourage you not to take our word for it. Read what Solo Practice University, the ABA Journal, FindLaw, AboveTheLaw, TechCrunch, Lifehacker, and others say about us. This isn't some fly-by-the-night company. This is the future of the legal industry. We hope you'll get in touch. Lawdingo was started by Nikhil Nirmel (nikhil@lawdingo.com), an entrepreneur with a background at Yelp and Wharton Undergrad, and Dan Langevin , a ridiculously talented technologist who was formerly CTO of Lifebooker. Lawdingo has backing from Y Combinator and other investors.

Greentoe is a next generation e-commerce marketplace that enables consumers to set the price for the products they want to buy. Created to change the way people shop, Greentoe shakes up the traditional retail model by putting consumers in the driver's seat. They make an offer on a product and the site connects them to the retailers who are willing to accept the offer. The site benefits both consumers and retailers – shoppers can buy products at the lowest price available while retailers reduce inventory and acquire new customers.

CocuSocial is a marketplace for culinary experience including cooking, baking and tasting classes that are hosted at restaurants and hotels. Our mission is to educate, entertain and connect people through unique culinary experience.

Squire is a booking and payment platform that connects people with great barbers worldwide. Squire makes it easy to discover and book the best barbers wherever you are, in just a few taps. Squire is also the premier management platform for barbershops. Using Squire, barbers are able to engage their customers, process bookings and payments and better market their business through Squire’s “barbershop discovery” capabilities. Fully integrated with a point of sale, inventory management and payroll systems, Squire is a one-stop solution for barbershop owners to efficiently operate their business. With headquarters in New York and a presence in major cities in the United States, United Kingdom, Australia, and Canada, Squire has quickly become a market leader in technology solutions for the barbershop industry worldwide. For more information, please visit getsquire.com or download the Squire iOS app from the App Store.

Kaiten is a discovery app that gives you access to culinary products and experiences from quality makers around the world. We are home to hundreds of makers from around the world including restaurants, chefs, farmers, vineyards and even knife makers and ceramicists. Find new ways to enjoy the culinary world every day. A special bottle of wine, soy sauce from a 100 year old brewery in Kyoto, working a day at a Michelin star restaurant - if amazing people make it and sell it, you'll find it on Kaiten.

Flaviar, a spirits tasting club, offers a subscription service that helps members discover new liquor products through sample tasting packs. Every month, subscribers receive a tasting kit featuring 3 samples of spirits that have been sourced from across the globe.

The Juggernaut is a NY-based consumer subscription company and community for the South Asia-curious. Targeted subscription media is a valuable bet: Black Entertainment Television (BET) sold to Viacom for $2.3b in 2000 and Liberty Media valued Univision at $14b in 2017. The U.S. South Asia diaspora alone has over $1 trillion of spending power and is the fastest growing demographic in the U.S., yet is underserved. We're backed by some incredible investors, including Precursor Ventures (also in The Athletic, Superhuman), Kevin Lin (co-founder, Twitch), Adam Hansmann (co-founder, The Athletic), and Balaji Srinivasan (ex-Coinbase CTO, ex-GP a16z).

We’re a customized beauty brand at the intersection of tech and beauty, setting out to democratize custom beauty and truly empower individuality. There’s no one size fits all with us.

Eight Sleep is the world's first sleep fitness brand with a mission to fuel human potential through optimal sleep. Founded in New York City in 2014, Eight Sleep leverages thermoregulation, data, and technology to design products to restore individuals to their peak energy every morning. Eight Sleep was named one of Fast Company's “Most Innovative Companies of 2018 and 2022”, and recognized by TIME's Best Inventions of 2018 and 2019.

Community-powered writing workflow driven by some of the internet's best writers, editors, and experts.

Gainful is performance nutrition that unlocks your full potential. We provide personalized products and 1:1 Registered Dietitian support to empower active people to reach their unique goals by transforming their health. Founded in 2017, Gainful is backed by some of the world’s best venture investors (including Y Combinator, BrandProject, and Courtside VC). Our current products are Personalized Protein, Personalized Hydration, Personalized Pre-Workout, and our line of Performance Boosts (Collagen, Creatine, and Fiber).

BoldVoice helps non-native English speakers to speak clearly and confidently. We combine bite-sized video lessons from Hollywood accent coaches with instant pronunciation feedback from AI, to create an effective and engaging learning experience.

AptDeco is a peer-to-peer managed marketplace dedicated for buying and selling quality used furniture. We offer a complete end-to-end process to bring back the joy of discovering amazing furniture finds for the home again. Our customers benefit from a trusted and verified community of buyers and sellers, pre-arranged pick up and delivery and a secure electronic payment process.

Lyra is a crypto-native virtual card provider that allows users to easily create cards and fund them with cryptocurrency. Create virtual cards directly from your browser through our Chrome extension for all your purchases and subscriptions.

SnapCalorie is the world’s first app where you can take a photo of ANY meal and get an accurate calorie count. It takes seconds to use and is more accurate than a trained nutritionist. The team previously co-founded Google Lens, Cloud Vision API, and published a CVPR paper demonstrating the first algorithm to outperform a professional nutritionist at calorie counting.

Buy and sell previously Lovd goods. We'll pick up and deliver in 24 hours. Only in NYC.

Dumps is where friends connect through photos and chaotic messaging. Our users crave an expressive, low-stakes place to share their lives and interact.

Withfriends makes it easy for any small business to offer memberships, so that your community can subscribe to support your business. Simply connect us to your online store or point-of-sale, and we'll offer memberships to your customers during checkout. We've found 1 in 20 customers will choose to become members, bringing your business an additional 45% in revenue.

Players’ Lounge enables gamers of all skill levels to bet on the outcome of their video game matches and win money. Our mission at Players’ Lounge is to give gamers a monetary return on their gaming time, while adding a new layer of fun and entertainment. We have raised $15m in funding. Investors include: ycombinator, Samsung, Griffin Gaming Partners, Strauss Zelnick, Drake and Myles Garrett.

Level Frames is making it more convenient, affordable and intuitive to custom frame posters, prints, photos and more. By bringing the entire experience online and offering amazing support, we can help make your walls in your home or office look amazing at a fraction of the price and turnaround time of a traditional frame shop. Level was founded in 2014 and is based in New York, United States.

Bluesmart is a global travel company that became famous for creating the world's first smart connected luggage. Its first product, the Bluesmart Carry-on, launched in October 2014 through Indiegogo and raised more than $2M in pre-orders from more than 10,000 backers in 120 countries worldwide. It was named "Top Innovative Product and Service"​ by Forbes Magazine, awarded "Best Travel Gear"​ by Fast Company and “Best of the Best"​ Red Dot Design Award. The company is backed by Y Combinator and other top Silicon Valley venture investors. Bluesmart is headquartered in New York with offices in Hong Kong, China and Argentina.

Feather is redefining furniture rental for city living and helping people feel at home no matter where they live or how long they plan on staying. By giving people smarter options, Feather is able to keep more furniture in homes and out of landfills. Monthly furniture payments can go toward ownership or you can simply return the furniture you no longer need. Those items endure our extensive refurbishment process before they are sent to live in their next home. Our reverse logistics platform allows our customers to swap and add new furniture at any time, helping limit furniture waste.

[Hellosaurus](http://www.hellosaurus.com) is an interactive video platform for kids filled with stories they can actually play instead of just watch. Top kids media creators and popular YouTube stars are already making content for our platform and transforming screen time into an active and fun experience. Hellosaurus is developing software tools for creators of high-quality kids programming to make truly participatory shows and a single distribution platform to share these creations with families everywhere. Experts in early childhood education have long stressed the importance of play for healthy cognitive and social development, and Hellosaurus supports this by empowering content creators to build enriching, interactive shows that engage kids as active participants rather than passive viewers.

Audm is a mobile app that turns long-form print journalism into professionally narrated digital audio. The app, which was quietly launched on 2016, uses professional voice actors to read news content that makes it enjoyable to listen to.

Techmate offers simple, on-demand tech support for small businesses and startups. With fast appointment booking, transparent pricing, and friendly, trusted technicians, we aim to take the frustration out of tech support. Get onsite or virtual tech support in as little as 2 hours.

WayUp is the #1 way to hire the right students and recent grads. We are the leading digital solution for employers to reach, engage, and recruit students and recent grads for internships and jobs. Find out more information at: http://www.wayup.com

Burrow is the clever, direct-to-consumer furniture company reinventing the way people furnish their home. In 2018, Burrow was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow Sofa was named one of the 50 best inventions of the year by TIME. Burrow products ship within a week, assemble and disassemble easily, and are sustainably made to be more comfortable, functional, and durable than the rest of the industry.

Genius is the world's biggest encyclopedia of music. Powered by its community, in-house creative team, and the artists themselves, Genius serves music knowledge to over 100 million people each month on Genius.com and everywhere music fans connect across the internet. Founded in 2009, Genius began as a platform for annotating rap lyrics. Over the years, it has expanded its mission to include more than hip-hop, and more than just lyrics. Every song has a story that needs to be told, and the biggest names in music—including Frank Ocean, Lorde, and Lin-Manuel Miranda—come to Genius to give the world insight into their art.