item: The AI-Native CRM that works for you

Hey there 👋 we’re Akshay and Andrés, and we’re building item.

Launch video: https://youtu.be/x8Z5QZNjdWw

In a nutshell:

item is the first agentic CRM, a system that does the work. A system that understands your business the way your best employee does, and works for you 24/7.

If you’re building the future and still running on a 10-year-old CRM, let us show you what it feels like to run autonomously → item.app

Meet Item

item connects to all your customer tools, gathers and enriches context automatically, and becomes your company’s source of truth — one place where your team and your AI agents share the full picture to act autonomously.

At the center is the Assistant — your sidekick for daily work. It can send follow-ups, research leads, or add deals with a simple prompt. No complex UI, drop-downs or fields, simply ask.

For repeatable work, you build Agents that you can train like new hires, simply by writing documents that describe your processes. item Agents run business processes across sales, support, and account management autonomously.

The Status Quo

AI has changed nearly every part of work. Yet the system at the center, the CRM, hasn’t evolved. It’s manual, data incomplete, and still takes trained experts to setup and automate.

We believe a CRM should know everything about your company and be able to do human-level work on your behalf, just like your best employee would.

How it works:

After a meeting, item helps you send a follow-up based on the notes in that meeting and your history with that customer:

item searches the web to find information about any company or contact, allowing you to add deals with rich information without needing to enter fields yourself:

You can build agents in item to automate any recurring human-level process by writing a simple, Notion-style document:

item gives you clean, context-rich contact and company profiles with table views and Kanban boards:

How companies use item Agents today to run autonomously:

• Outbound Sales: finding and contacting qualified leads on email and LinkedIn
• Inbound Management: qualifying and responding to leads that sign up to a waitlist or a self-serve product
• Growing Existing Accounts: tracking customer data and automatically sending personalized upsell sequences based on usage
• Keeping Pipeline Warm: setting up item to auto-update deals from emails and meetings

The team

We met at AngelList, building tools to help founders start and grow companies.

item comes from that same spirit — built with care, designed with intention, and shaped by a decade spent building systems of record at places like SAP, IBM, and Follow-Up Boss.