Waffer - Lovable for Animated Videos
Generate editable animated videos in minutes, not weeks.
Animated videos are the best way to tell a story. Getting them made is an absolute nightmare.
At the moment you have two choices, and both are not ideal.
1. The Untameable AI Video Generators
Current generative AI forces you to accept whatever it spits out, with no way to guide it or make precise changes. This is the biggest pain point: once you get an 80% good clip, you have to re-roll the dice and try to get a 100% good clip, often losing the 80% you liked. You lose control the moment you hit "generate."
2. The Manual, Slow, 30-Year-Old Pro Tools
These tools require you to watch 50 tutorials, wrestle with complex buttons and timelines, and ultimately give up. When you need a custom element—like a text reveal, a button state change, or a background texture shift—it requires days of keyframing and manual adjustments. Your creative energy is wasted fighting the software, making even the smallest tweak expensive in time and cost.
New third option: Waffer.
Waffer gives you the ease of a text prompt with the creative control of a director. You don't just generate a video; you direct one, shot by shot, with an unprecedented level of precision.
Waffer is deterministic.
After you generate a scene, you can describe exactly what you want changed—"zoom in on the rocket at 1.5s and follow it", “reveal the text letter by letter”, "make the button glassy", or, “turn the background into a black dotted grid”—and the model will make only those precise edits, leaving the rest of the scene deterministically unchanged. This gives you a true, iterative workflow where you are always in control.
Here is a 25-second clip created and directed in Waffer.
Want to see how it works?
This 2-minute screen walkthrough shows you exactly how easy it is to achieve full creative control and deterministic editing in Waffer.
Our Asks
We'd love to partner with you. Here are three simple ways you can help us and see Waffer in action:
- Follow us on X (formerly Twitter) and LinkedIn to track our progress and see new demos.
- Introduce us to your creative or marketing team. We'd love to onboard them to Waffer and show how we can dramatically accelerate their animation workflow and cut down on production costs.
- Give us feedback! Try the demo and tell us what you'd direct first.
About Us
I'm Ragav Sachdeva—AI PhD from Oxford, previously at Nvidia, Google, and Microsoft.
The $100B creative AI market is broken. It favours spectacle over the practical utility and control that creators actually need. At Waffer, we're fixing this.
We're starting with 2D/motion graphics animations, but moving fast to building a product where a single creator has the power of a modern animation studio—to make what currently requires an entire team at Disney or Pixar, 100x cheaper and with complete creative control.
