Head of Growth/GTM

About Modern Realty

Modern Realty is an AI-powered real estate brokerage. Our platform operates with an Automation Index above 90%. We are one of the top-performing agents in the Bay Area, and we’re now scaling, testing channels, refining our offer, and building the consumer experience that hooks our ICP.

Who We’re Building For (ICP)

First-time homebuyers and upwardly mobile professionals, typically 25–40, tech-savvy, and data-driven. They’re engineers, doctors, and designers, people who want to do it right and feel confident every step of the way. They’re anxious, high-performing, and seek transparency, expertise, and emotional reassurance in a process that’s historically opaque. Your work will shape how this audience discovers, engages with, and ultimately trusts Modern Realty. Every experiment brings us closer to a frictionless home-buying journey.

What You’ll Do

At Modern Realty, every team member can propose an experiment, you’ll help shape the hypotheses, contribute your own ideas, and turn them into live A/B tests, ensuring every insight is backed by data and speed. Hypothesis → Launch → Measure → Iterate.

• Design and run channel experiments (paid, organic, SMS, referral, social, and partnerships) to validate what drives qualified clients.
• Test and refine offers (fast-close, AI home search, lender integrations, instant CMA, etc.) that resonate with our ICP.
• Collaborate with engineering to spin up lightweight landing pages, onboarding flows, and automations for rapid testing.
• Translate insights into product features, working with design and product to make winning offers part of the core experience.

Must-Haves

• Background in consumer product experimentation or marketplace growth.
• Proven ability to design, launch, and analyze growth experiments across multiple consumer channels (paid, organic, referral, SMS, social, partnerships).
• Strong grasp of analytics and attribution. Skilled at turning ideas into structured A/B tests with measurable outcomes; you can take a hypothesis from brainstorm to live test the same day.
• Deep curiosity about human behavior, why people buy, what builds trust, and how to design experiences that feel inevitable.
• Excellent communication skills; you make data and insights understandable, actionable, and inspiring.
• You take the work seriously and aim for excellence, but bring energy, creativity, and zero pretense—we work a lot, move fast, but have fun doing it.

Nice-to-Haves

• Experience in proptech, fintech, or other high-trust consumer verticals.
• Familiarity with AI-driven experiences or automated funnels.
• Experience shaping offer strategy or consumer messaging for high-consideration purchases.
• Previous startup or early-stage growth experience where you’ve worn multiple hats.

Why You’ll Love Working Here

• High-velocity culture: Ideas should be live, not in decks; every team member can propose an experiment, and you’ll be directly contributing but also turning those ideas into reality.
• Massive opportunity: Help build the consumer product that redefines how people buy homes, in one of the largest markets on earth.
• Proven traction: Already a top-performing Bay Area real-estate team with strong client results and product-market signal.
• Engineering support: You bring the insight and structure; our tech team can build what’s needed to scale it.
• Strong founding team: Work directly with experienced operators and founders building an AI-first brokerage.

About the interview

• Screening call from our CEO, Raffi
• Take-home assessment
• On-site interview

This role is based in person in San Francisco, CA (not remote).