BootLoop

Firmware in minutes, not months - rigorously tested on real hardware

Head of Sales

$450K - $675K0.50% - 1.00%San Francisco, CA, US
Job type
Full-time
Role
Sales
Experience
6+ years
Visa
US citizen/visa only
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Noah Pacik-Nelson
Noah Pacik-Nelson
Founder

About the role

The Role

As we continue to scale our GTM motion and sales pipeline, we’re seeking an accomplished sales leader to help us build a high-performing sales process across North America and abroad. This is very much a hands-on role - you’ll regularly be working directly with the CEO and CTO, helping to take our growing startup to the next stage of scale. You’ll help refine sales motions, expand our reach in different verticals, and improve win rates, all while getting your hands dirty and building a world-class sales team under you.

What You'll Do

  • Own the full sales cycle from prospecting to close across SMB and enterprise deals
  • Build and execute our outbound strategy targeting companies from hardware startups to Fortune 500 companies
  • Run product demos that showcase complex technical capabilities to engineering buyers
  • Define and evolve our segmentation strategy, coverage model, and GTM motion based on rigorous analysis of what's actually working
  • Collaborate with founders on pricing strategy, positioning, and go-to-market decisions
  • Recruit, develop, and retain exceptional sales talent who thrive in fast-pace, high-performance environments

About You

  • 5-10+ years in B2B SaaS sales, with at least 2 years selling to technical buyers (engineers, CTOs, VPs of Engineering)
  • Track record of consistently hitting or exceeding revenue targets in competitive markets
  • Proven experience building and aggressively scaling sales organizations through phases of significant growth
  • Developer tools or infrastructure experience - you've sold to engineers before and understand their buying psychology
  • Full-cycle sales expertise - you can prospect, demo, negotiate, and close without a supporting cast
  • Extremely data driven - you can build strategies, measure their impact, and use this data to quickly iterate
  • Sold into hardware, embedded systems, or deep tech companies (preferred)
  • ​​Established relationships across the embedded ecosystem in verticals such as aerospace, semiconductors, or IoT (preferred)
  • Built sales processes and playbooks from scratch at early-stage companies (preferred)

What We Offer

  • Competitive compensation: $450k-675k OTE (base + commission)
  • Significant equity: 0.5-1.0% as founding sales leader
  • High-impact role: You'll define how this product gets sold and build the team that scales it
  • Direct founder access: Work side-by-side with CEO/CTO daily, shape company strategy
  • Cutting-edge product: Sell something genuinely innovative that helps companies build world-changing technologies
  • Health & benefits: Comprehensive health insurance, unlimited PTO, relocation compensation

About BootLoop

Hardware is hard, and firmware is a big reason why. It’s tough to write, harder to test, and when it breaks, systems can fail in catastrophic ways with fixes costing millions. Our clients are building the next-generation of technology, from rockets to fusion power plants to supersonic aircraft to medical devices. If you want to be part of the future, this is a rare opportunity to work with some of the most transformational companies in the world from every field imaginable.

BootLoop
Founded:2025
Batch:S25
Team Size:2
Status:
Active
Founders
Chris Markus
Chris Markus
Founder
Noah Pacik-Nelson
Noah Pacik-Nelson
Founder